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Create Me
Keira — Create Me’s AI agent

A brand is a decision, not a logo.

Before anything gets designed, we work out what the business is for, who it is talking to, and why anyone should pick it. The identity comes out of that — which is why it holds up when you put it on a building, an invoice and an Instagram post.

Most people arrive asking for a logo. The logo is the last decision, and the cheapest one to change.

Create Me's AI agent

Talk to Keira

Hey, I'm Keira.

Speak naturally — or type instead. Keira will work out what you need and give you straight answers.

Tap to speak

Your microphone will only be opened when you press the button.

Type instead

Use your keyboard if you can’t or don’t want to speak.

  • Natural conversationNo forms. Just talk.
  • Honest answersIndicative pricing. No guesses.
  • Your privacyYour conversation stays private.

Keira is Create Me’s AI agent, not a person. She gives indicative pricing, never a quote, and she’ll say so when she doesn’t know something.

What this actually is

Most branding briefs arrive as a request for a logo. Almost none of them are actually about a logo. They are about a business that has changed, or grown, or is about to launch, and needs to look and sound like the thing it now is.

We start with positioning: what you do, who for, what you are better at, and what you are deliberately not. Then we build the identity system that carries it — name treatment, marks, typography, colour, photography direction, tone of voice, and the rules that keep it consistent when other people use it.

You end up owning the files, the fonts and the guidelines. No dependency on us to use your own brand.

Six words, six different invoices

Six words get used interchangeably in branding conversations, and they cost different amounts. Worth knowing which one you're actually asking for.

Logo

A mark. One asset, in a set of file formats. Useful, necessary, and on its own it decides almost nothing.

Not a brand.

Brand

What people think and feel about the business before they speak to anyone. You don't own it; you influence it.

Brand strategy

The decisions underneath: who you're for, what you're better at, what you're deliberately not, and how you'll say it. Written down, agreed, and the thing everything else is judged against.

Brand identity

The system that carries the strategy — marks, typography, colour, layout, imagery, voice, and the rules that keep it consistent when other people use it.

Rebrand

Changing the positioning, and usually the name or the mark with it. Appropriate when the business has genuinely changed.

Expensive if the problem was only execution.

Brand refresh

Keeping the positioning and the name, modernising the execution. Often the right answer, and a fraction of the cost.

What a branding project produces

What a branding project actually produces.

Strategy

  • Brand strategy
  • Positioning
  • Messaging
  • Brand voice

Identity

  • Logo development
  • Typography
  • Colour
  • Art direction

Application

  • Business cards
  • Style guide
  • Brand guidelines
  • Working files and licences

What people tell us

  • “We look smaller than we are.”
  • “Our materials all look different.”
  • “We can't explain what makes us different in one sentence.”
  • “The logo was made by a friend and we've never had the files.”
  • “We're charging premium prices and looking like a budget option.”

Who it’s for

  • New businesses that need to launch looking credible
  • Companies that have outgrown an identity put together quickly at the start
  • Businesses merging, splitting, or entering a new market
  • Teams with no consistency — every document looks like a different company

What you get

Deliverables, not promises.

  • 01

    Positioning and brand strategy

  • 02

    Naming or name refinement where needed

  • 03

    Primary and secondary logo marks, with full file formats

  • 04

    Typography and colour system

  • 05

    Tone of voice with real written examples

  • 06

    Application design — stationery, decks, social, signage, vehicle, packaging as relevant

  • 07

    Brand guidelines your team and your suppliers can actually follow

  • 08

    All working files and licences handed over

How it runs

The stages.

Typical timeframe4–8 weeks

  1. 01

    Discovery

    Sessions with the people who know the business. Competitors, customers, commercial objectives, and what's not working today.

  2. 02

    Positioning

    We agree what the brand stands for and how it is different — in writing, before anything is designed.

  3. 03

    Design routes

    Distinct directions, not variations of one idea. Presented in context, not as logos on white.

  4. 04

    Refinement

    One direction taken to completion, with the detail work that separates a mark from a system.

  5. 05

    System build

    Typography, colour, layout, imagery, voice and the applications you actually need.

  6. 06

    Handover

    Guidelines, files, fonts and a walkthrough so the team can use it without us.

Indicative investment

What it tends to cost.

Startup branding is a fixed, known quantity. Larger programmes are scoped on how many applications the identity has to carry.

Indicative investment

A published range so you can plan and sanity-check a budget. It is not a commitment, and it is not what you’ll be invoiced.

Formal quotation

A written scope, deliverables, timeframe and a fixed number — issued after a conversation about what you actually need. That is the figure that counts.

Typical startup branding is around AED 7,500. Larger branding programmes start at AED 15,000.

Startup branding
AED 7,500
Larger branding programme
AED 15k+

All figures are exclusive of 5% UAE VAT.

Websites: 50% advance is standard. The remaining structure can be customised.

Not included

Worth being explicit, because these are often assumed and they are separate pieces of work:

  • Invoice templates, letterheads and internal document templates
  • Website design and build
  • Photography or video production
  • Printing, signage production or merchandise

Questions

Asked often.

Do I need a rebrand or just a refresh?

Often a refresh. If the name and the positioning still hold and only the execution is dated, a rebrand is an expensive way to solve a design problem. We'll tell you which one you're actually looking at before you commit to either.

Can you do branding and the website together?

Yes, and it usually works out better — the site is designed inside the identity instead of being retro-fitted. It also avoids paying twice for the same design thinking.

Do we own the logo?

Yes. You get the working files, the export formats, and the font licences or a clear note of what you need to licence. Your brand shouldn't be locked inside an agency's account.

What if we don't like any of the routes?

That happens, and it usually means the brief moved or something wasn't said out loud in discovery. We go back to the positioning rather than producing another ten logos.

Often paired with

Next step

Talk to a person.It’s faster than typing.

We'd rather talk to you than trade emails. Ten minutes on the phone usually settles what three days of messages can't.

Ask Keira for a callback

The flow

Keira → Phone conversation → Quote → Contract + invoice → Payment → Project

No forms

A name and a number is enough to start. Everything else comes out in the conversation.

Where we work

Dubai first, then the UAE and the GCC. International projects where the fit is right.