Skip to content
Create Me
Keira — Create Me’s AI agent

When a website stops being pages and starts being software.

Portals, dashboards, booking systems, marketplaces, internal tools, client areas. The point where off-the-shelf stops fitting and you need something designed around how your business actually works.

The signal is almost always a spreadsheet. Something important is being run by hand, and it's costing hours a week.

Create Me's AI agent

Talk to Keira

Hey, I'm Keira.

Speak naturally — or type instead. Keira will work out what you need and give you straight answers.

Tap to speak

Your microphone will only be opened when you press the button.

Type instead

Use your keyboard if you can’t or don’t want to speak.

  • Natural conversationNo forms. Just talk.
  • Honest answersIndicative pricing. No guesses.
  • Your privacyYour conversation stays private.

Keira is Create Me’s AI agent, not a person. She gives indicative pricing, never a quote, and she’ll say so when she doesn’t know something.

When custom development genuinely makes sense

When an off-the-shelf system does most of what you need but the gap is the part that matters. When three people spend their week moving data between systems. When your customers keep asking for something your current tools can't give them. When reporting requires building a spreadsheet first.

And when it doesn't: if a configured product covers it, buy the product. Custom software is an ongoing commitment, not a purchase — it needs hosting, maintenance and someone to call. That's worth taking on for a real advantage, and not worth it to avoid a subscription.

What this actually is

The signal is usually a spreadsheet. Something important is being run manually, or across three systems that don't speak to each other, and it is costing hours a week and causing mistakes.

We map the process first — who does what, in what order, and where it breaks. Then we design the smallest useful version, build that, put it in front of real users, and grow it. Big-bang builds are how budgets disappear.

Architecture, roles and permissions, integrations with the systems you already run, and a codebase your next developer can read.

The shapes this work takes

The shapes this work usually takes.

Customer-facing

  • Customer portals
  • Membership areas
  • Booking and scheduling
  • Ecommerce beyond off-the-shelf
  • SaaS products

Internal

  • Business workflows
  • Dashboards and reporting
  • Internal systems
  • Automation

Connective

  • CRM integration
  • ERP integration
  • Third-party APIs
  • Custom functionality

What people tell us

  • “Three people spend their week copying data between systems.”
  • “Our customers keep asking for a login where they can see their own information.”
  • “The software we bought does 70% of what we need.”
  • “We can't report on anything without building a spreadsheet first.”

Who it’s for

  • Businesses running a core process on spreadsheets and email
  • Companies with a client or partner portal requirement
  • Teams whose off-the-shelf software nearly fits but not quite
  • Founders building a product rather than a website

Indicative investment

What it tends to cost.

This is the one service where the honest range spans an order of magnitude. Every figure below is indicative — the number that matters comes from a scoped quotation.

Indicative investment

A published range so you can plan and sanity-check a budget. It is not a commitment, and it is not what you’ll be invoiced.

Formal quotation

A written scope, deliverables, timeframe and a fixed number — issued after a conversation about what you actually need. That is the figure that counts.

Websites

Simple WordPress or business websites typically begin around AED 12,000. Custom builds are priced on what the site actually has to do.

Starter website
A small business that needs a credible, well-built presence.
AED 8k–15k
Professional website
An established business with real content and several services.
AED 15k–30k
Premium corporate website
Corporate sites where design, structure and governance matter.
AED 25k–50k
Lead generation website
When the site's job is enquiries, not just presence.
AED 15k–35k
Ecommerce
Selling online, with products, payments and fulfilment.
AED 20k–60k+
Custom web application
Software behind a login — portals, dashboards, internal tools.
AED 35k–100k+
Advanced platform
Multi-role platforms with significant logic and integrations.
AED 75k–200k+
Enterprise
Enterprise programmes with compliance, scale and multiple stakeholders.
AED 150k–500k+

AI built into a custom digital product

AI designed into the product itself, rather than bolted onto an existing site.

AI feature
AED 8k–20k
AI search
AED 12k–30k
Recommendations
AED 15k–35k
Document intelligence
AED 15k–40k+
AI copilot
AED 15k–40k+
AI + CRM / ERP
AED 20k–50k+
AI agent workflow
AED 20k–60k+
AI SaaS feature
AED 25k–75k+
Advanced platform
AED 50k–150k+
Enterprise AI
AED 100k–500k+

All figures are exclusive of 5% UAE VAT.

Websites: 50% advance is standard. The remaining structure can be customised.

How it runs

The stages.

Typical timeframe10–24 weeks for a first release, depending on scope. Staged from there.

  1. 01

    Discovery

    Sit with the people who do the work. Map the real process, not the documented one.

  2. 02

    Definition

    Scope the first release honestly — what's in, what's deliberately later.

  3. 03

    Architecture

    Stack, data model, integrations, hosting and security decided and written down.

  4. 04

    Design

    Every screen and state, designed for the person who uses it forty times a day.

  5. 05

    Build

    Delivered in stages you can see and use, not one reveal at the end.

  6. 06

    Pilot

    Real users, real data, a fixed period to find what the spec missed.

  7. 07

    Launch & iterate

    Rollout, training, then a prioritised improvement cycle.

What you get

Deliverables, not promises.

  • 01

    Process mapping and requirements

  • 02

    Technical architecture and data model

  • 03

    Interface design for every role, not just the happy path

  • 04

    Build, with automated testing where it earns its place

  • 05

    Integrations — CRM, ERP, payments, accounting, messaging

  • 06

    Roles, permissions and audit trails

  • 07

    Deployment, monitoring and documentation

  • 08

    Phased roadmap for what comes after v1

Questions

Asked often.

Can we start small?

You should. Define the smallest version that removes the biggest pain, ship it, then build on evidence. It's also how you avoid paying for features nobody ends up using.

Will it integrate with our CRM / ERP?

Usually — it depends on what the system exposes. That's one of the first things we check, because it changes both the design and the cost.

What does it cost?

Indicative: custom web applications typically run AED 35k–100k+, advanced platforms AED 75k–200k+, enterprise programmes higher. Excludes 5% VAT. The honest answer needs a conversation about scope.

Who owns the code?

You do, in your own repository, with documentation. We don't build businesses that can only be maintained by us.

Often paired with

Next step

Talk to a person.It’s faster than typing.

We'd rather talk to you than trade emails. Ten minutes on the phone usually settles what three days of messages can't.

Ask Keira for a callback

The flow

Keira → Phone conversation → Quote → Contract + invoice → Payment → Project

No forms

A name and a number is enough to start. Everything else comes out in the conversation.

Where we work

Dubai first, then the UAE and the GCC. International projects where the fit is right.